| Frozen yogurt is back, in a big way! Now it is not looked at as a low-fat desert, tart yogurt is actually being promoted as being healthy for you too. Frozen is riding the popularity of "live active cultures" in health brands and often referred to as "tart frozen yogurt" because of "probiotic" properties (dietary supplements of live bacteria or yeast thought to be healthy for the host organism)
Companies like "Pinkberry in the USA" and "Red Mango from Seoul" who are among the major players in the Tart Yogurt craze brought back the frozen yogurt concept and add a Asian wellbeing touch by calling to the healthy conscious society that we are living in. Probiotic properties benefits like lowering cholesterol, lowering blood pressure, improving colon health, better lactose intolerance, reducing bowel inflammation and colitis, improve mineral absorption, prevents harmful bacterial growth under stress, improve immune function and preventing infection have attracted a large group of enthusiastic yogurt lovers back into the main health conscious stream of consumers.
This new "tart yogurt craze" trend has help transformed the market in California and the north-east while the mid-west is starting to demand it. Tart yogurt has worked best in upper income locations and college towns. Additionally, many shops are positioning Tart Yogurt as a healthy alternative to ice cream, something that is low in sugar, served with "healthy toppings".
A number of frozen yogurt stores are popping up that offer only a few flavors (Vanilla, Green Tea, Pomegran, Strawberry and other fruit flavors) and they allow customers to personalize their snack with fresh fruit, berries, granola, raisins, nuts and cereals.
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The new trend is taking over the frozen dessert industry: simplicity. So, instead of getting that raspberry-flavored snack, customers now are getting vanilla yogurt tart and add their favorites own fresh fruits.
New small stores being open are relying on "word of mouth" type of advertising very successfully; not only is it inexpensive, but it's more credible to people.
With sales up to 1500 serving a day for some stores in Southern California (at $3 to $5 per serving) with an monthly estimated revenue of $225,000; Tart Yogurt is more than a trend, it has become a healthy daily fix for a lot of people.
Some attribute the company's success to its appealing combination of low-sugar, low-fat cool healthy dessert in a designer environment, layout colors and style furniture.
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